About Us
BraaiCraft Smokehouse exists to prove that great food starts with fire.
Founded in 2024 in Gurgaon, BraaiCraft Smokehouse specialises in gourmet roasts, braai-style live-fire grilling, roast burgers, smoked foods, and traditional fire-cooked meals inspired by South African, Argentinian, British, German, French, Spanish, Italian, and American cooking traditions. Serving customers across Gurgaon and the wider Delhi NCR region through delivery, takeaway, catering, and special orders, the Smokehouse combines traditional cooking methods with modern convenience.
What makes BraaiCraft Smokehouse different is that it was created as the culinary extension of BraaiCraft. Every meal is prepared on smokers, grills, braais, and fire-cooking equipment designed and manufactured by BraaiCraft itself, allowing customers to experience the results of authentic fire-led cooking while providing a real-world showcase for the equipment.
Unlike many kitchens that simply purchase commercial equipment, we cook on the very products we design, build, test, and continuously improve.
BraaiCraft began with a mission to design and manufacture high-quality smokers, grills, braais, asado grills, fire pits, and outdoor cooking equipment for enthusiasts, families, restaurants, and hospitality businesses.
As new products were developed, we realised there was no better way to demonstrate their capabilities than by cooking on them ourselves. What started as product demonstrations gradually evolved into a dedicated food operation focused on roasting, smoking, grilling, and live-fire cooking.
Today, BraaiCraft Smokehouse serves as both a working kitchen and a practical showcase for BraaiCraft equipment. Every roast, burger, grilled dish, and smoked speciality is prepared using equipment designed and manufactured by BraaiCraft, allowing customers to experience the results of authentic fire cooking first-hand.
What Is a Braai?
The word “Braai” comes from South Africa and refers to the tradition of cooking over live fire. More than a cooking method, it represents a culture built around food, hospitality, craftsmanship, and bringing people together around the fire.
Another major influence on our cooking is the Argentinian tradition of Asado, where meats are cooked slowly over wood embers or charcoal using specialised grills and carefully controlled heat. Like braai cooking, asado celebrates patience, quality ingredients, and the unique flavours that only live fire can create.
Although they come from different parts of the world, both traditions share the same core philosophy: respect the fire, respect the ingredients, and let time do the work.
For us, braai and asado are more than inspirations. They influence how we cook every day. From managing live coals and wood fires to carefully controlling heat and cooking times, many of the techniques used in our kitchen are rooted in these fire-cooking traditions. The result is food with deeper flavour, better texture, and a character that can only come from cooking over real fire.
These principles continue to shape everything we do at BraaiCraft Smokehouse. Whether we’re preparing gourmet roasts, grilling over live coals, smoking meats low and slow, or developing new fire-cooking techniques, fire remains at the centre of the experience. The same philosophy also guides the smokers, grills, braais, and asado systems we design and manufacture through BraaiCraft.
Part of ELSH Ventures LLP
BraaiCraft Smokehouse is operated by ELSH Ventures LLP, the company behind BraaiCraft.
Through its brands, ELSH Ventures LLP combines the design and manufacture of fire-cooking equipment with practical culinary applications. This unique relationship allows BraaiCraft Smokehouse to serve as a real-world testing and demonstration kitchen while continuing to provide customers with food prepared using traditional techniques.
BraaiCraft focuses on the design and manufacture of smokers, grills, braais, asado grills, fire pits, and outdoor cooking equipment, while BraaiCraft Smokehouse brings those products to life through everyday cooking.
Fire-Cooking Expertise
BraaiCraft Smokehouse occupies a unique position within the food industry. The same team involved in designing smokers and grills also works with those products in practical cooking environments.
This combination of manufacturing and food production provides first-hand experience in smoker design, fire management, temperature control, wood selection, roasting, grilling, and smoking. Every lesson learned in the kitchen contributes to better equipment, while every improvement in our equipment contributes to better food.
The result is a continuous cycle of learning, refinement, and innovation driven by real-world cooking rather than theory alone.
Our Approach to Fire Cooking
Modern food production often relies on shortcuts.
We prefer patience, craftsmanship, and fire.
Our cooking philosophy is built around:
- Slow roasting for flavour and tenderness
- Live-fire cooking for authenticity and character
- Wood smoke for depth and complexity
- Traditional techniques adapted for modern kitchens
- Quality ingredients prepared with care
- Simple seasoning that allows natural flavours to shine
Rather than masking ingredients with excessive sauces or seasonings, we focus on proper cooking techniques that allow the food itself to take centre stage.
More Than a Kitchen
BraaiCraft Smokehouse is more than a place where food is prepared.
It serves as a testing, development, and demonstration kitchen for BraaiCraft. New smoker designs, grill configurations, cooking techniques, recipes, and menu concepts are continually evaluated through real-world cooking and customer feedback.
This practical approach allows us to improve both our equipment and our food while ensuring that every BraaiCraft product is developed with genuine cooking experience behind it.
Sharing Fire-Cooking Knowledge
BraaiCraft is committed to preserving and promoting the craft of fire cooking in India.
Through articles, guides, recipes, educational content, and practical demonstrations, we share knowledge about smoking, grilling, roasting, braai cooking, live-fire techniques, and outdoor hospitality. BraaiCraft Smokehouse serves as the testing ground for many of these techniques, helping bridge the gap between equipment design and real-world cooking.
Our goal is not only to serve great food but also to contribute to a growing culture of fire cooking in India.
Serving Gurgaon and Delhi NCR
Today, BraaiCraft Smokehouse operates as a delivery, takeaway, and catering kitchen serving Gurgaon and the wider Delhi NCR region.
Whether you’re ordering a family roast, a corporate meal, a signature roast burger, a braai-grilled speciality, or catering for a special occasion, every dish is prepared using the same principles that guide BraaiCraft itself: craftsmanship, patience, and respect for fire.
Our Mission
Our mission is to preserve, promote, and advance the craft of fire cooking in India through both equipment manufacturing and practical culinary application.
By combining BraaiCraft products with real-world cooking, we demonstrate how traditional techniques, quality equipment, and patience can produce exceptional food.
Every roast, every burger, every grilled dish, and every smoked speciality leaving our kitchen represents the same philosophy that drives BraaiCraft manufacturing: build it properly, cook it properly, and let the results speak for themselves.
